Search Engine People (SEP) is one of Canada's most established digital marketing agencies, delivering SEO, paid advertising, content marketing, and lead generation services to clients across multiple industries. Known for performance marketing, SEP focuses on building ROI-driven campaigns backed by transparency and analytics.

SEP required a performance-driven digital experience that showcases their wide service offering, client success stories, and expert leadership in SEO and paid media. The website needed to strike a balance between corporate credibility and conversion-driven flow.

Redesign Goals:

• Clean, high-conversion WordPress website structure
• SEO-optimized content architecture with service-specific landing pages
• Responsive design with intuitive navigation for quick access to all offerings
• Custom-designed service pages for:

Core Services Pages Built:

• SEO Services – Organic visibility & rankings
• SEM / PPC Services – Paid advertising via Google, Bing, and Social Ads
• Link Building – Authoritative backlink strategies for better domain strength
• AI Search Optimization – Future-focused strategies to rank in AI-powered engines
• Web Design & Creative – UI/UX design focused on brand, performance, and trust
• A/B Testing Services – Conversion optimization through data-backed experiments
• HubSpot Implementation – CRM and marketing automation setup
• Content Marketing – Strategy and execution for engagement and lead gen

Additional Highlights:

• Resource Hub: Blogs, webinars, and case studies
• Testimonials and client logos for social proof
• Conversion-focused layout with sticky CTAs and trust elements
• Google Analytics, Search Console, and GTM integrated
• Performance-optimized code for fast loading
• WCAG-friendly design and mobile-first responsiveness